MUNI Rebranding

This project is the result of a whole semesters worth of work. The San Francisco Municipal Transportation Agency was suffering from terrible brand consistency and an overall confusing aesthetic. The company needed a new, strong and concise image. Everyone calls it the "MUNI," and the term wasn't being used nearly enough in their branding. So the whole brand is now based upon this name, with bright and easy-to-remember colors to associate with the different branches of the transportation system.